We’ve seen a lot of talk in Australian farming circles
recently about how to better market nuts.
Now let’s forgo all the obvious jokes, well, apart from the title of this blog (apologies for that!) and get down to business - and this is nothing to do with tractors for sale, Goulburn or elsewhere!
Apparently, a lot of the discussion is about trying to do
two things:
1. market them more effectively to what people call the
“Millennials”, which seem to be those youngsters that are about 16-18 right now
and;
2. reduce or put into perspective, those concerns about
allergic reactions etc.
In terms of the first point above, it seems as if young
people see nuts as brain food – something that can directly stimulate the
cognitive processes.
The marketing people want to pick up and expand on this,
reasoning correctly that younger people aren’t worried about their
cardio-vascular systems and the health benefits of nuts in those respects. They
think that’s an issue for old-timers. They are though, more receptive to the
evidence that eating a sensible quantity of nuts on a regular basis can help stimulate
aspects of your grey cells and what they’re up to.
For more details, please visit - http://www.whitestractors.com.au/blog/334-nutty-talk.html
