Nutty Talk

We’ve seen a lot of talk in Australian farming circles recently about how to better market nuts.

Now let’s forgo all the obvious jokes, well, apart from the title of this blog (apologies for that!) and get down to business - and this is nothing to do with tractors for sale, Goulburn or elsewhere!

Apparently, a lot of the discussion is about trying to do two things:

1. market them more effectively to what people call the “Millennials”, which seem to be those youngsters that are about 16-18 right now and;

2. reduce or put into perspective, those concerns about allergic reactions etc.

In terms of the first point above, it seems as if young people see nuts as brain food – something that can directly stimulate the cognitive processes.

The marketing people want to pick up and expand on this, reasoning correctly that younger people aren’t worried about their cardio-vascular systems and the health benefits of nuts in those respects. They think that’s an issue for old-timers. They are though, more receptive to the evidence that eating a sensible quantity of nuts on a regular basis can help stimulate aspects of your grey cells and what they’re up to.

For more details, please visit - http://www.whitestractors.com.au/blog/334-nutty-talk.html